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The cheapest lead in this data (1.74 EGP, aesthetics) and the most expensive (10.66 EGP, real estate) differ by roughly 6x — and both campaigns were successful. A benchmark is meaningless without the customer value behind it.

Across four separate accounts, messaging objectives produced results between 1.13 and 5.68 EGP. In Egypt a large share of buying happens in chat, and campaigns built for that consistently outperformed form fills.

Google Search and Shopping delivered clicks at 0.52 EGP — below what comparable social traffic cost in the same period. When someone is already searching for the product, you compete for a smaller, warmer audience.

The real estate campaign deliberately ran a higher CPL (10.66 EGP) because qualification questions filtered out unserious enquiries. Fewer, better leads protected the sales team's most expensive hours.

The automotive campaign held 4.87 EGP per conversion across 2,235 conversions. Rising cost as you scale is common but not inevitable — it usually signals creative fatigue rather than a hard audience ceiling.