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ICAR ▲ 2,235 convELITE BEAUTY ▲ 1,764VAPETOPIA ▲ 5945R CAFE ▲ 300FIFTY FIVE ▲ 738DR.BENZ ▲ 205GOLDEN VIEW ▲ 93 leadsICAR ▲ 2,235 convELITE BEAUTY ▲ 1,764VAPETOPIA ▲ 5945R CAFE ▲ 300FIFTY FIVE ▲ 738DR.BENZ ▲ 205GOLDEN VIEW ▲ 93 leads

ORIGINAL DATA · بيانات أصلية

What ads actually cost in Egypt & the Gulf.

Most “benchmarks” you find online are estimates, or averages imported from other markets. These are not. Every number below is a real result from a real campaign we ran — already published as a client case study.

كل رقم تحت ده نتيجة حقيقية من حملة شغّالناها فعلًا — منشورة أصلًا كدراسة حالة لعميل. مفيش تقديرات ولا متوسطات مستوردة من أسواق تانية.

5,000+

projects

600+

brands

80,000,000+

EGP managed

countries

The data.

8 campaigns · Egypt, Saudi Arabia & the Gulf · free to cite with attribution

INDUSTRY	METRIC	COST	VOLUME	CHANNEL	MARKET
Automotive ICAR	Cost per conversion	4.87 EGP	2,235 conversions	Meta	Egypt
Aesthetics & Medical Elite Beauty	Cost per lead	1.74 EGP	1,764 leads	Meta messaging	Egypt
E-commerce & Retail VapeTopia	Cost per conversation	1.13 EGP	594 orders	Instagram	Egypt
Retail (Search) Kashati	Cost per click	0.52 EGP	2,380 clicks	Google Search + Shopping	Gulf
Real Estate Golden View	Cost per qualified lead	10.66 EGP	93 qualified leads	Meta	Egypt
E-commerce (Gulf) Saudi Store	Orders	Full-funnel	4,275 orders	Meta	Saudi Arabia
Food & Beverage Fifty Five Cafe	Cost per conversation	1.36 EGP	738 conversations	Meta messaging	Egypt
Aesthetic Clinics Le Rêve	Cost per conversation	5.68 EGP	387 conversations	Meta messaging	Egypt

Each row corresponds to a published case study. Costs are as recorded in the ad account at the time of the campaign.

What the data says.

Cost per result varies ~10x between industries

The cheapest lead in this data (1.74 EGP, aesthetics) and the most expensive (10.66 EGP, real estate) differ by roughly 6x — and both campaigns were successful. A benchmark is meaningless without the customer value behind it.

تكلفة النتيجة بتختلف حوالي 6 أضعاف بين المجالات

أرخص ليد في الداتا دي (1.74 جنيه، تجميل) وأغلى واحد (10.66 جنيه، عقارات) بينهم فرق 6 أضعاف تقريبًا — والحملتين نجحوا. المعيار بلا معنى من غير قيمة العميل وراه.

Conversations beat forms in the Egyptian market

Across four separate accounts, messaging objectives produced results between 1.13 and 5.68 EGP. In Egypt a large share of buying happens in chat, and campaigns built for that consistently outperformed form fills.

المحادثات بتغلب الفورمات في السوق المصري

عبر أربع حسابات مختلفة، أهداف الرسايل جابت نتايج بين 1.13 و5.68 جنيه. في مصر نسبة كبيرة من الشرا بتحصل في الشات، والحملات المبنية على ده تفوّقت باستمرار على فورمات الليدز.

Search clicks cost less than social clicks at high intent

Google Search and Shopping delivered clicks at 0.52 EGP — below what comparable social traffic cost in the same period. When someone is already searching for the product, you compete for a smaller, warmer audience.

كليكات البحث أرخص من السوشيال في النية العالية

جوجل سيرش وشوبينج جابوا كليكات بـ0.52 جنيه — أقل من تكلفة ترافيك سوشيال مشابه في نفس الفترة. لما حد يكون بيدوّر على المنتج أصلًا، انت بتتنافس على جمهور أصغر وأدفى.

A higher cost per lead is sometimes the correct outcome

The real estate campaign deliberately ran a higher CPL (10.66 EGP) because qualification questions filtered out unserious enquiries. Fewer, better leads protected the sales team's most expensive hours.

تكلفة الليد الأعلى أحيانًا بتكون النتيجة الصح

حملة العقارات اشتغلت بتكلفة ليد أعلى (10.66 جنيه) بقصد، لإن أسئلة التأهيل فلترت المهتمين غير الجادين. ليدز أقل وأحسن حمت أغلى ساعات فريق المبيعات.

CPA did not degrade as spend scaled

The automotive campaign held 4.87 EGP per conversion across 2,235 conversions. Rising cost as you scale is common but not inevitable — it usually signals creative fatigue rather than a hard audience ceiling.

التكلفة متدهورتش مع تكبير الإنفاق

حملة السيارات حافظت على 4.87 جنيه للتحويل عبر 2,235 تحويل. زيادة التكلفة مع التوسّع شائعة بس مش حتمية — غالبًا بتكون إشارة إرهاق كرييتف مش سقف جمهور.

Use this data.

Free to quote, publish or reference — in an article, a deck, or a pitch. All we ask is attribution and a link.

Red Octopus, “Real Ad Cost Benchmarks in Egypt & the Gulf” (2026).
https://redoctopuseg.com/benchmarks

Questions.

How much does a lead cost in Egypt?

In our own campaign data it ranges from 1.74 EGP for aesthetics to 10.66 EGP for qualified real estate leads — roughly a 6x spread. The right number for you depends on what a customer is worth, not on an industry average.

Where does this data come from?

Every figure is a real result from a Red Octopus campaign, already published as a client case study. We publish no modelled, estimated, or industry-averaged numbers on this page.

Can I cite these benchmarks?

Yes. The data is free to quote, publish or reference with attribution to Red Octopus and a link to this page.

Why do costs vary so much between industries?

Because customer value varies. A real estate lead worth tens of thousands justifies a cost that would bankrupt a low-margin retail campaign. Auction competition, creative quality, and how tightly you qualify leads also move the number.

Want numbers like these?

We'll forecast a realistic cost per result for your market before you spend anything.

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