Branding is the easiest line item in Egypt to overpay for and the easiest to underbuy. The quotes you receive for the same brief can differ by twenty times, and neither extreme is dishonest — they are selling different things. Here is what the money actually buys.
Our published price for a full brand identity is 7,000–16,000 EGP. That is a real range from the live pricing page, not an opening position.
What sits inside the range
| Deliverable | What it means in practice |
|---|---|
| Logo system | The primary mark plus the variations you will actually need: horizontal, stacked, icon-only, one-colour |
| Type and colour | A typeface pairing and a palette with defined roles — not a mood board |
| Layout rules | Spacing, hierarchy and how the mark behaves on a post, a sign and a package |
| Core applications | The three or four surfaces you use weekly: social templates, invoice or menu, signage, packaging |
| Guideline | A written document a new designer can follow without calling you |
What moves a project toward the top of the range is almost never the logo. It is the number of applications. A clinic that needs signage, a price list, a WhatsApp template and a uniform costs more to design than a consultancy that needs a presentation and a letterhead, even when the mark is identical.
Why quotes differ so wildly
A 1,500 EGP logo is usually one person, one week, and no system behind the mark. It can be perfectly good for a side project. The problem appears six months later, when every post looks like a different company because nobody wrote down how the brand behaves.
At the other end, a six-figure branding project is usually buying research: category audits, naming, positioning workshops, consumer testing. That is real work and worth it for a company about to spend heavily on media. For a business doing 200,000 EGP a month, it is a cost the brand cannot repay.
The practical test: if an agency cannot explain what a deliverable will change about how your business operates, you are paying for decoration.
What a good brief contains
The quality of a branding project is decided before design starts, and almost entirely by the brief. Four things belong in it: what you sell and to whom, the three competitors you are most often compared to, the price position you want to hold, and the surfaces the brand will live on most. That last point is the one clients skip and the one that changes the design most — a brand that lives mainly on a shopfront sign is a different problem from one that lives mainly inside a 1080-pixel square.
One more line worth adding: who approves. A single named approver turns a six-week project into a four-week one. Three approvers with equal say turns it into a negotiation, and the design that survives a negotiation is usually the one nobody objected to rather than the one that works.
A realistic timeline
| Stage | Typical time | What decides the speed |
|---|---|---|
| Brief and direction | 3–5 days | How clear you are on price position and audience |
| Concepts | 1–2 weeks | Number of directions explored |
| Refinement | 1 week | How fast feedback comes back, and how consolidated it is |
| Applications and guideline | 1–2 weeks | How many surfaces you need designed |
Rebrand or refresh
A refresh keeps your equity and fixes the execution — the mark is tidied, the palette modernised, the templates rebuilt. It is the right call when customers still recognise you and the business has not changed.
A rebrand replaces the identity and is justified when something real has changed: you sell to a different buyer, you have moved up or down in price, you merged, or the name itself is a liability in a new market. Expanding from Egypt to the Gulf is one of the few cases where a name genuinely needs rethinking, because pronunciation and meaning do not travel.
The bad reason is boredom. You see your own brand a hundred times a day; your customer sees it twice a month. Fatigue is not a business case.
What must be yours at handover
- Editable source files — the working files, not only flattened exports.
- Every export you will use — vector for print and signage, transparent raster for digital, a square version for profile pictures.
- Fonts, licensed — either licensed in your name or a documented free alternative. Inheriting an identity built on a font you cannot legally use is a common and expensive surprise.
- A written guideline — so the next designer, agency or employee can keep the brand consistent without you in the room.
Ownership deserves the same attention here as it does with ad accounts. We wrote about who owns what when you change agencies in this article; the same principle applies to brand files, and the place to settle it is the contract, before the work starts.
What branding will not do
An identity makes a good offer easier to believe. It does not create demand for a product nobody wants, it does not fix a price that does not match the market, and it will not lower your cost per lead by itself. In our accounts the cost of a result moves when the offer and the creative change — the identity is the frame around that work, not a substitute for it.
The sequence that works: get one offer selling, then build the identity that makes it look like it deserves the price, then scale media behind both. Doing it in the opposite order is how a business ends up with a beautiful brand and an empty pipeline.
Our branding work and what each project included is on the branding page, pricing is on the pricing page, and if you want a view on whether you need a rebrand or just a refresh, send us what you have now — that answer is usually clear within a single conversation.
Quick answers.
01How much does a brand identity cost in Egypt?
Our published price is 7,000–16,000 EGP for a full identity. The position inside that range depends on how many applications you need designed, not on how many logo options you are shown.
02Is a logo the same as a brand identity?
No. A logo is one asset. An identity is the system around it: type, colour, layout rules, photography direction and the templates your team uses every week. Buying a logo alone is why most small brands look different in every post.
03Should I rebrand or refresh?
Refresh when the business is the same and the look is dated. Rebrand when what you sell, who you sell to, or your price position has genuinely changed. A rebrand to escape a reputation problem usually just moves the problem.
04What files should I receive at the end?
Editable source files, exports in every format you will actually use, the licensed fonts or a documented free alternative, and a written guideline. If an agency keeps the source files, you did not buy an identity — you rented one.
05How long does a branding project take?
Three to six weeks for a full identity, and most of the delay is never design time — it is waiting for decisions. Name one approver before the project starts and the timeline holds.
