The price is usually the first question and should be the last decision. A website is not one product with one price — it is four different products solving four different problems, and choosing the wrong one is the main reason sites get built and then abandoned within a year.
The four types and their prices
| Type | Price | When it is the right call |
|---|---|---|
| Shopify store | 14,000–18,000 EGP | You sell physical products and want to be selling in weeks |
| WordPress site | 16,000–24,000 EGP | A brochure site or blog your own team updates |
| Custom build + admin panel | 35,000–90,000 EGP | Business logic the ready platforms cannot express |
| Enterprise Next.js platform | 150,000–700,000 EGP | A full digital product, heavy traffic, integrations |
| E-learning platform | 20,000 EGP | Selling courses and managing students |
The practical rule: start with the simplest option unless you have a specific technical reason not to. Companies that commission a custom build while selling ten products pay twice the money and wait twice as long for flexibility they will never use.
Three questions that choose for you
- Do you sell a physical product with a normal cart? If yes, start with a ready platform — inventory, shipping, payments and abandoned carts are already built and tested on thousands of stores.
- Do you need logic no platform offers? Booking with complex rules, pricing that varies by user, an inventory-system integration. Only then is a custom build a necessity rather than a preference.
- Who updates it after launch? If that is a non-technical person, require a simple admin panel in Arabic and ask to see it before handover, not after.
What actually raises the price
- Uniquely designed pages. Twenty pages on one template cost far less than five individually designed ones.
- Integrations. Payment, shipping, inventory, WhatsApp — each is work and a test cycle.
- Two languages. Arabic is not a translation layer: it is a full right-to-left layout, different typefaces and separate URLs per language.
- Content. If text and photography are not ready, writing and shooting are their own line items — and the most common cause of delay.
Speed is not a luxury here
Most visits in this market come from a phone on an average connection. Every extra second of load time loses visitors before they see the product, and if they arrived from an ad you paid for that arrival. A heavy page raises the cost per result in your ad account even when the ad itself is excellent.
It is also part of why so much commerce in Egypt still closes in conversation: in the VapeTopia account 594 orders were closed in chat at 1.13 EGP per conversation. A site should support that path with a visible contact route rather than trying to replace it.
Build the search layer with the site
The most common finding in our audits is a good-looking site that cannot rank because its structure was never designed to. That structure is decided during the build: a unique title per page, a written description, readable URLs, a sitemap, structured data, and enough real text on every page that matters.
Adding it a year later is not impossible, but it means rebuilding part of the site and paying twice. Ask for it inside the scope from the start — what we cover is on the SEO page.
The sequence that works
- Define the one job of the site: sell directly, collect enquiries, or prove credibility to a corporate buyer.
- Map the pages — one per question a customer actually asks, not one per idea.
- Prepare content before design. Designing around real text finishes faster and looks better.
- Design mobile first. Any decision that fails on a small screen is the wrong decision.
- Test the whole purchase path before launch, from ad to confirmation message.
After launch: the part nobody budgets
A site is not finished at handover. Products change, prices change, offers end — and a site nobody owns becomes, within a year, a source of wrong information about your own company. That is worse than having no site.
Decide before launch who updates it and how often, and make sure that person can do it without a developer. This single decision separates sites that keep earning from sites that quietly rot.
What you must own at handover
- The domain registered in your name at the registrar.
- The hosting account with your own credentials.
- The code, or full admin rights on the platform.
- Analytics and Search Console on your email, not the agency's.
Those four are the difference between owning a website and renting one without knowing it. The same logic applies to ad accounts, covered in who owns your accounts when you leave.
Prices are published on the pricing page and our work is on work. If you are unsure which type you need, tell us what you sell and how customers buy today — the answer is usually simpler and cheaper than expected.
Quick answers.
01How much does a website cost in Egypt?
By type: a Shopify store 14,000–18,000 EGP, a WordPress site 16,000–24,000, a custom-coded site with an admin panel 35,000–90,000, and an enterprise platform 150,000–700,000. An e-learning platform is 20,000.
02Ready platform or custom build?
A ready platform is faster and cheaper and covers most needs. A custom build is justified only by business logic the platforms cannot express. Start ready unless you have a specific technical reason not to.
03How long does it take?
Two to three weeks for a ready-platform store, three to five for a brochure site, six to ten for a custom build. Most delays come from content and photography, not development.
04Are hosting and domain included?
No. They are annual costs paid to the providers and registered in your name. Whoever registers them effectively owns your site.
05Does the price include SEO?
The structural part should: titles, descriptions, readable URLs, a sitemap, structured data and speed. Adding that layer a year later means rebuilding part of the site.
