Most businesses set a marketing budget by picking a number that feels safe and hoping. There’s a better way — one that starts from what a customer is actually worth to you.
Work backwards from customer value
If a customer is worth 1,000 EGP to you, that number sets the ceiling for what you can pay to acquire one. Your budget then follows from how many customers you want and what a result currently costs — not from a random monthly figure.
Test, then scale on evidence
Start with a testing budget big enough to gather real data and find a winning creative. Once you know your cost-per-result and it’s profitable, scaling the budget is a confident decision, not a gamble.
- Know your customer value — the anchor for everything.
- Set a target cost-per-result — below that value.
- Budget for learning first — data before scale.
- Scale what beats the target — cut what doesn’t.
A budget without a cost-per-result target is just a number you hope works.
Budget is a dial, not a decision
With proper tracking, your budget becomes a dial you turn up as long as the economics hold. That’s how you scale spend without scaling risk.
Not sure what to spend? We’ll help you size it.
Real numbers: we publish actual cost-per-result data from our own campaigns across 8 industries in Egypt and the Gulf — cost per lead, per conversation, per click, all from published case studies rather than estimates.
How do I set a marketing budget?
Work backwards from customer value. If a customer is worth 1,000 EGP to you, that number caps what you can pay to acquire one. Your budget then comes from how many customers you want times your current cost per result — not from a comfortable-sounding monthly figure.
When should I scale spend?
When cost per result sits comfortably below customer value and holds there for at least two weeks, not two days. Scale gradually — big jumps disrupt the platform's learning and often spike your costs.