Marketing,
in black
& red.

معظم العلامات تدير الربع الأخير كثلاثة مشاريع منفصلة: فعالية، وموسم تخفيضات، وتوظيف متأخر. هذه خطة تربط الثلاثة في تسلسل واحد، بحيث يغذّي كل جزء ما بعده.

A cheap property lead is usually an expensive mistake. Here is how qualification, speed to call and honest content decide whether a real estate budget produces sales.

Cost per result is the only advertising number that survives contact with a bank account. Here is what it means, how to calculate it, and what one result really costs.

Published packages from 18,000 to 53,000 EGP a month, what changes between them, and the question that matters more than the price.

Ten questions that separate an agency that will grow your business from one that will send you pretty reports. Written by an agency, which is exactly why it names the red flags.

A restaurant's marketing is decided in a three-kilometre radius. Here is what fills tables, what to photograph, and why delivery apps are a channel and not a strategy.

Cash on delivery, chat-based orders and a return rate nobody budgets for. Here is how e-commerce marketing in Egypt really works, and the numbers that decide profitability.

Filling a gym is a retention problem disguised as an acquisition problem. Here is the seasonal reality, the offers that work, and the numbers that decide profitability.

Patients search by treatment and by neighbourhood, choose from the map, and decide on reviews. Here is the order of work that fills a dental chair.

In Egypt the sale usually closes in a chat. Here is how to run WhatsApp as a real channel — response times, templates, the Business API, and the rules that stop you being blocked.

Not a percentage of revenue. Work backwards from what a customer is worth and what a result costs, and the number comes out on its own — with a floor you cannot go below.