“How much is social media management?” is the most common question we get — and the least useful on its own. The honest answer: it depends on what you’re actually buying. Here’s how to think about it so you don’t overpay for less, or underpay for nothing.
What you’re really paying for
Social management is a bundle. The price reflects how much of each of these you get:
- Strategy — a plan tied to a business goal, not a posting calendar.
- Creative — design, copy and video that actually stops the scroll.
- Volume & cadence — how many posts, stories and reels per month.
- Community — real replies and DMs, not a bot.
- Reporting — numbers that tie back to leads and sales.
The three tiers you’ll see
Starter packages cover a modest number of posts and basic design — good for early-stage brands testing the water. Growth packages add video, paid coordination and community management. Full-service means an integrated team treating social as one channel inside a wider growth engine.
Cheap social that no one sees is the most expensive thing you can buy.
The trap to avoid
The cheapest quote almost always drops creative quality and community management first — the two things that actually move the needle. You end up paying monthly for content nobody sees. Judge a quote by what it produces, not just what it costs.
A better question
Instead of “how much,” ask: “what will this get me in reach, engagement and leads — and how will you prove it?” The answer separates a real team from a content mill.
Real numbers: we publish actual cost-per-result data from our own campaigns across 8 industries in Egypt and the Gulf — cost per lead, per conversation, per click, all from published case studies rather than estimates.
Our published packages
Talking about tiers in general only goes so far, so here are ours as listed on the rate card at the time of writing:
| Package | Monthly price | What's added |
|---|---|---|
| Starter | 18,000 EGP | Strategy, social media plan, campaign ideas, content creation, graphic designs, analysis and reports, ads management, video editing, shooting plan |
| Growth | 25,000 EGP | Everything in Starter, plus 2 mobile shoots and a monthly report |
| Premium | 53,000 EGP | Everything in Starter, plus 2 mobile and 2 camera shoots and a monthly report |
The real difference between packages is production: how much new photo and video gets shot each month. Ad budget is never included and goes to the platforms directly. Current figures always live on the pricing page, where you can also build a quotation.
Quick answers.
01What does social media management cost in Egypt?
Our packages are 18,000 EGP (Starter), 25,000 EGP (Growth) and 53,000 EGP (Premium) a month. The difference is how much shooting is included; all three cover strategy, content, design, ads management and video editing.
02Does the price include ad spend?
Almost never, and you should confirm this explicitly. Management fees and ad budget are separate. An agency that blurs them is making it impossible for you to judge either.
03How many posts per month do I need?
The wrong question. Consistency and relevance beat volume — a smaller number of genuinely good posts outperforms a flood of filler. Anyone selling you a post count is selling activity, not outcomes.
